Are you struggling to create engaging Snapchat content? You can relax because Snapchat’s strategic approach is very easy.

This is the main reason why Snapchat is so popular. The content is ephemeral, captures attention and is easy to understand, all of which appeals to a large extent to the millennial demography. Marketers can also create a complete library of content specifically designed for Snapchat and provide a continuous entertainment experience for Snapchat followers.

Did you know that the attention span of an average human being is now less than that of a goldfish? According to scientific research, a person’s attention span in the year 2000 was approximately 12 seconds. Fifteen years later and that attention has been reduced to 8.25 seconds. As attention decreases, the short-lived content that lives on Snapchat becomes more critical for social marketers to establish relationships with their audiences.

Snapchat launched the first iteration of Stories in the fall of 2013, allowing people to share a complete series of content in quick succession. In the first 8 months, there were 1 billion Stories seen per day, which represents a higher activity rate than the daily commitment to Snaps.

Snapshots allow friends to directly share photos or videos that disappear from sources 10 seconds after opening the content.

Stories extend the reach of content to a larger network and extend the useful life to 24 hours with unlimited visibility.

But how do you create the right kind of content for those Stories and what kind of impact can you expect within a 24-hour period? We will present 3 different ways to create content that stands out in messy mobile news sources, and even some tips to extend the longevity of your Stories.

Customize your creatives

A real premium is given to personalized content, especially in environments as competitive as social media. Brands that promote unique and eye-catching content are more likely to stand out from the competition and forge deep connections with the people most likely to become customers.

To create these unique and eye-catching pieces of content, marketers use technology to establish the right creative processes that allow them to scale Snapchat production.

There are a number of preferred tools you can use to take your Snapchat Stories to the next level. The tools that are programmed in the Snapchat application, such as emoji stickers, scribbles, subtitles, and other creatives can also provide all the creativity you need.

Sometimes, the right creativity means more than selecting the right customization tools. The most attractive pieces of content could even be promotions reused for a Snapchat Stories experience.

Touch in your memories

Snapchat launched Memories in the summer of 2016, and there are many creative ways in which you can use this feature to create personalized stories.

Once you have created your content and customized it with as many creative assets as you choose, tap the save icon on your screen. Instead of downloading the content to the gallery of your phone’s camera, select Memories and save your content there.

This extends the life of your content beyond the 24-hour limit in the Snapchat Stories.

As you compile a Memories library, you can analyze the performance of each piece of content. Creatives that generated a strong commitment can be reused for a new batch of promotions. The content that was less successful the first time can be sent back to your creative team and transform it into an asset that is more in the brand. In this way you can test the effectiveness of your optimization efforts by measuring:

· Open rates

· Screenshots

· Endings of the story

· Follower growth

You can compare how these metrics changed in your second round compared to your first batch of promotions. Use the data you collect from these tests to further optimize your creative process as you scale the production of new Snapchat content.