You may have seen that Instagram has surveys available for your stories. But what if your company has more followers on Snapchat? Do you have to miss all the fun? Not, fortunately!

While Snapchat does not have surveys built natively into the app, there is another way: you can use this awesome app called Polly. It is a social survey application that allows its users to create multiple choice surveys. You have the option to create your survey from scratch, or you can even use Polly’s pre-selected questions and enter your own answers.

The application is very easy to use and facilitates sharing surveys to Snapchat, Twitter or even Facebook. Once you have shared the survey, your followers will have the opportunity to respond anonymously to your survey! Since its launch last summer, millions of surveys have been created. Currently, those numbers are diverted towards teenagers who have fun with the application, but there are also MANY useful applications for companies.

Polly can help you gather opinions about your brand or your competition, for example, what kind of content your followers are interested in and what they most want to see. It’s a great way to keep your finger on your pulse and know what your followers think!

If you’re interested in giving Polly a chance, you can download it for free on the iTunes App Store and Google Play.

What About Instagram stories?

As we said earlier, Polly and Snapchat are not the only people who play in this interaction between brands and their followers, Instagram Stories has a built-in feature that allows brands to survey their users.

Maybe they have not sold you yet in this “survey of your followers”. These are some of the incredible ways in which some companies use this feature to connect with their audience.

Tribe Hummus was one of the first players in the game. They ducked and gathered some content to play with the new show, and it was great! It is useful information for the brand and followers feel like members of the community whose voices are heard.

Now you can be really excited about what Tribe Hummus did, but you may not be sure how to implement this for your own brand. One of the best things you can do is look for ways to improve the experiences you already have with your audience. For example, some sports teams have started using it. They know that their followers are watching the games, so now they have the space to involve them. Even with something as small as a question of “who do you think will win the game”. It reinforces that feeling of belonging that followers are already feeling in a new way.

What happens next?

It should be noted that companies have barely scratched the surface of what is possible and how they can be used to improve the experience of their followers. It is clear that there are a lot of opportunities to start introducing this function in a creative way that also allows you to understand the needs of your followers. This could also help from a media perspective by allowing your marketing team to more closely target your audience.

Having said all this, we also have no idea where to allow this Instagram feature to go. (Honestly, even Instagram itself is not quite sure how it will evolve in the future!) I hope to see many more companies that become creative and play with this feature in the future.