Get to Know about How to Promote Business on Snapchat

1. Publish in your Story Often

Once you have created a Snapchat account, you must make sure it is active. The best way to address this is to add content to your story daily.

Everything you post on Snapchat will disappear after 24 hours. The publication of content will often keep its brand fresh in the minds of its followers.

Just do not go overboard. Publishing 20 times in a day is not effective.

That’s because people will skip your publications. Depending on how many people a user follows on Snapchat, they will have many stories to see each day.

But that does not mean that they will see each publication in its entirety.

According to a study conducted by Snaplytics, the commitment is reduced by 36% once users reach the fourth opportunity. They also discovered that approximately 80% of your followers will see your post approximately 4 or 5 hours after it has been added to your story.

What does this mean for you?

Based on these numbers, I would recommend updating your Snapchat story three times a day, every four or five hours.

This will help keep your commitment high and prevent your followers from omitting your content.

2. Promote your Snapchat account in other marketing channels.

For your Snapchat strategy to be successful, you need followers.

Instead of trying to evoke followers from scratch, try targeting users by following your business accounts on other platforms.

This is really important for you, especially if you just created a Snapchat account for your company. No one will know you have an account unless you tell them.

Besides Instagram, you can promote it in your Facebook and Twitter accounts. You can even include this promotion in your YouTube videos.

Tell your email subscribers to follow you on Snapchat and also include it on their website.

The more channels you promote, the greater the chance of getting more followers you will have.

3. Create a sponsored lens.

People love using Snapchat filters and lenses.

It is estimated that sponsored filters are seen by 16 million users every day. These filters are a way for people to take creative photos.

Snapchat has many of them integrated directly into its platform. Instead of publishing a basic selfie, users can make the image black and white, apply a filter to make their eyes abnormally large or make their nose disappear.

Some filters for video shots can even change the tone of your voice.

All these were created so that users have more fun. They will send a compliment to their friends with one of these filters because it is entertaining and, often, fun.

But now companies can also create a sponsored filter. Gatorade used this strategy during Super Bowl 50, and it became one of the most successful Snapchat campaigns in history.

If you’ve ever seen the Super Bowl, you know it’s a tradition that players win Gatorade over their heads. So Gatorade created a filter sponsored during the game that simulated that Gatorade went into the user’s head.

The filter had more than 165 million visits and increased its purchase intention by 8%.

4. Let social influencers take charge of your account.
Another great way to get more followers and increase commitment is through social proof.

Celebrities and other influential people already have constant monitoring in social networks. Take advantage of that.

If you allow someone else to take over your Snapchat account, you can expose your brand to a much wider audience. It is possible that some of these people do not even know that your company existed until they saw an influential person talking about it.

You may have to pay the influencer to do this unless you have some other kind of mutual agreement or common interest in what you are promoting.

5. Characteristics of the content generated by the user.

Ask your followers to send you photos and videos of them interacting with your brand or using their products.

You can republish this content in your Snapchat story.

An excellent way to promote the content generated by users is through the realization of similar contests and promotions.

GrubHub used this strategy on Snapchat a few years ago. Your campaign was a great success.

They did a contest called “SnapHunt”, which lasted a week. Every day they published a new challenge. A winner was selected for each challenge and he won a $ 50 gift card.

During this contest, the followers of GrubHub grew by 20%. In addition, 30% of his followers participated in this contest.

It is safe to say that the commitment was high.

6. Discount offers and promotional codes.

Not sure what to publish in your story?

If in doubt, give your followers something they can really use. Send discounts and other promotional offers through Snapchat.

This strategy will also help you boost sales and increase conversions. KIND used this strategy to offer Snapchat followers a 15% discount on a purchase.

7. Take another account

We previously talked about allowing someone else to take over your Snapchat account. But another effective strategy is to take another account yourself.

When someone else takes over your account, you are relying on that person’s followers to join Snapchat to see your content.

But when you take an account, the audience will not have to do anything. It will be your job to convince them that they must follow their brand.

Make sure your content is attractive.

Even if you do not add your Snapchat account, you can still create brand awareness with a new audience.

8. Promote a new product.

Keep your followers aware of any interesting news about your brand. A new product release is definitely worth mentioning.

Even if your product has not yet been released, it can generate exaggeration and anticipation: consumers will be ready for when their product is launched.

Here is something to keep in mind. How often do people visit your website? I am willing to bet that the average consumer is not checking their website daily for updates.

But they are checking Snapchat every day.

The fact that you are promoting the launch of a new product on your website does not mean that people will see it. That’s why you have to take advantage of other marketing channels.

9. Provide exclusive access.

Obviously, it is not reasonable to allow your followers of social networks to go directly to your office and review things.

But with Snapchat, you can give them that same exclusive feeling by providing content behind the scenes. Show your followers how your office or production center is.

If you are at an event, take part in the action behind the scenes.

This type of content will keep your followers engaged because it makes them feel like they are receiving VIP treatment.

10. Respond to your followers

The majority of your Snapchat strategy should focus on uploading content to your story. However, that is not the only way to interact with your audience.

Followers can respond to your story and send you direct messages as well.

On other social media platforms, such as Facebook, Instagram or Twitter, everyone can see if you are responding to followers or not.

But on Snapchat, only you and the person sending the message know if you are responding. So it’s easy for companies to ignore comments on Snapchat.

But you must still make an effort to respond to your followers.

Getting a personal response from a brand will make the user feel special. Ignoring their message shows them that you do not care what they have to say.

68% of customers say that the reason why they stop using a particular brand is that they do not believe that the company cares about them.

You can easily avoid this by simply responding to those private messages.

11. Publish relevant content

Your snapshots should not be meaningless images of your products. You can use this platform to show your audience that your brand is aware of several issues.

You could talk about charities or any other type of social participation in your business.

12. Promote an upcoming event

If your company is organizing or attending any type of meeting or event, inform your audience.

Depending on what kind of event it is, you could even try to get your supporters to come and show their support.

67% of people are more likely to buy tickets for an event after watching a similar event in a live video broadcast.

While Snapchat technically is not a live video, it’s pretty close. You can assume that the percentage of people interested in the event will be similar.

13. Direct traffic to your website

Snapchat recently introduced a new feature that allows you to add links to your story. To do this, simply take a photo or video with your camera as you normally would.

14. Tell your followers about an important milestone

Keep your Snapchat audience informed of important dates for your company.

Is it your tenth anniversary? Is it your CEO’s birthday?

You can even talk about other milestones, such as getting your 10,000th fan in a certain social networking platform.

All these are great excuses to post on Snapchat. It is a good break from the same boring publications that are shared daily.

15. Mix it

This leads to piggybacking at my last point. You do not want your content to be boring.

Many of the tips we have discussed so far are definitely useful and should be applied to your Snapchat marketing strategy. But with that said, do not just choose one or two and use them every day.

You have to keep things interesting.

If your followers are not entertained, they will stop following you. Once that happens, it will not be easy for you to market those people again.

You can avoid this by keeping your content fresh.

Conclusion:

Snapchat is growing in popularity. If your company does not have a Snapchat account, you must create one as soon as possible.

But once your account is active, you need to get followers and keep them engaged.

In general, you want to make sure that your Snapchat marketing strategy improves your business. In addition to creating brand awareness, you also want to boost sales.

If Snapchat is new to you or if you are looking for a new perspective to improve your Snapchat marketing campaign, the tips I have described above are an excellent place to start.

Use this guide as a reference to increase engagement on Snapchat.